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Convergence 2010 — presented by COSSETTE WEST and nextMEDIA Vancouver
COSSETTE, Western Canada’s largest marketing communication firm and a leader in the digital landscape, and nextMEDIA, Canada's premiere digital media trending and technology conference, join forces to bring you: Convergence 2010, a forum for digital marketing thought leadership.
In partnership with DigiBC and the Mobile Marketing Association (MMA), Convergence promises to attract digital-savvy marketing and communications thought-leaders from across North America, ready to share their ideas on how to stay competitive in the ever-evolving digital landscape. This intensive one day event will provide participants the opportunity to learn from world-class business leaders and industry experts, explore new business models that are changing the shape of media, secure new partnerships, engage in discussions and interactive workshops, and forecast the most effective digital strategies for the coming year.
Convergence 2010 — Reception Sponsors
Schedule (subject to change) - more details coming soon.
» Download detailed schedule
| Wednesday, May 26, 2010 |
| What: |
Convergence 2010: Digital Marketing Trends and Tips |
| Where: |
Vancouver Convention and Exhibition Centre (East) |
| 8:30am - 9:00am |
Registration |
| 9:00am - 9:15am |
>Welcome and Opening Remarks by DigiBC and Sponsors |
| 9:15am - 9:30am |
Opening Remark: Cossette and Fjord - John Hall and Sandy Fleischer; nextMEDIA Vice President Digital, Mark Greenspan |
| 9:30am - 10:30am |
Keynote Intro: Sandy Fleischer
Opening Keynote Address: "Emotional branding and trends that move consumers"
Meet acclaimed author Marc Gobé |
| 10:30am - 11:00am |
Break |
| 11:00am - 12:00pm |
Panel: Viral Marketing & Branded Entertainment - Seen by Thousands, Discussed by Millions
| Moderator: Francis Chang, Blake, Cassels & Graydon LLP |
Panelists:
- David U.K, Managing Director, Digital Percent
- Jesse Albert, Digital Media Producer and Consultant
- Mark Malkoff, Comedian and Filmmaker
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| 12:00pm - 1:00pm |
Lunch |
| 1:00pm - 2:00pm |
Panel 1: Corporation 2.0 - Social Media and the New Org Chart
| Moderator: Angele Beausoleil, VP Strategy & Client Services, Fjord |
Panelists:
- Craig Malanka, Director, Digital Communications, EA SPORTS
- Annette Bradford, Online Producer, CBC Documentary Unit, CBC Television
- Stephen Bailey, Marketing Director, Fluevog Shoes
- Allen Chen, Senior Manager Customer Insight & Online Marketing, Future Shop
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| 2:00pm - 2:30pm |
Break |
| 2:30pm - 3:30pm |
Panel 1: iPad - Will it Revolutionize the Communications Industry
| Moderator: Dana Dansereau, Technical Director, Fjord |
Panelists:
- Scott Michaels, Vice President, Atimi Software
- Jason Snell, VP & Editorial Director, Macworld
- Olivier Vincent, CEO, Canpage
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Panel 2: Smart Phones - The Holy Grail for Mobile Marketing?
| Moderator: Michael J. O'Farrell - Country Manger, Canada for the Mobile Marketing Association & Co-Author Mobile Internet For Dummies |
Panelists:
- Matthieu Houle, Director - Mobile & Platforms - Yellow Pages Group
- Dominique-Sebastein Forest, Vice President Digital, Transcontinental Media
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| 3:30pm - 4:30pm |
Closing Keynote: Your Brand - Experienced Through Digital Storytelling
Keynote Intro: Gae Wakabayashi, Executive Creative Director, Fjord
Speaker: Ginger Grant, PhD Managing Partner, Creativity in Business Canada Inc. |
| 5:00pm - 7:00pm |
Reception at the Elephant & Castle Pub and Restaurant - Map |
| 7:30pm - 9:30pm |
Special Edition PechaKucha (pronounced "pe-chak-cha") Vancouver Night: Living in the Real Virtual World |
PechaKucha
 PechaKucha (pronounced peh ‘chak cha) is from the Japanese colloquialism for "chit-chat". There are just a few simple rules. You can present 20 slides (PowerPoint or other) for 20 seconds each. That's 6 minutes and 40 seconds to make your point or your pitch. Some call it TED on speed!
Vancouver International Partnering Forum (VIPF) - Day 1
 VIPF is a matchmaking event for digital media and wireless companies. Over 100 leading companies from around the world will gather in Vancouver for two days. During the forum there will be hundreds of meetings between creators of digital media and some of the world's largest and most important customers for digital content – such as Paramount, Nokia, EA, Nintendo and others. » See detailed schedule
Who should attend?
- Any company exploring global connections in mobile, games, VFX, web 2.0, social media, wireless content or animation
- Traditional media businesses planning new ventures in the digital space
- Digital business executive or investor wanting to identify opportunities to co-produce, invest, publish, aggregate, source or outsource product and services.
- Anybody with a keen interest in the future of digital media
Fusion Salon Investment Forum - Digital Media
 This is an opportunity for selected digital media companies to deliver short pitches to a collection of VCs and individual investors from Canada and Silicon Valley, with opportunities later for one-on-one meetings between investors and companies making pitches. » More information
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